Why the Vatican Can Communicate with Smoke Signals and You Can’t

White smoke signaled a decision made and then the new pope walked out on the balcony. Pretty simple. No communications plan needed. Unfortunately, smoke signals won’t work in your company!

It works for the Vatican because everyone, and I mean everyone:

  • Knows exactly what decision is being made,
  • Knows how the process works,
  • Accepts the process, and
  • Is watching and waiting with enthusiasm

How often does that happen in your company?

I suspect never. Thus, smoke signals won’t do the trick. However, there is no reason why you can’t come closer than you do.

  • Let people know what decisions are being made and why
  • Be sure they understand and accept the process
  • Increase their enthusiasm by helping them understand the importance to the company and the implications for themselves

While this will make for better decisions and happier employees, I still don’t recommend you reduce your communication to smoke signals!

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