Do you believe innovative opportunities emerge only from
the minds of geeks and geniuses capable of wondrous
technological breakthroughs?
Not so. Most innovations involve the application of
existing capabilities to new situations or in new
combinations.
For example, the first laptop was not technically
difficult. It wasn't even technically very good. But it was
portable.
Starbucks created a new experience for coffee drinkers.
Strong coffee, funky atmosphere, and goofy nomenclature for
drink size.
The iPhone bundles existing capabilities in the coolest,
easiest, got-to-have device imaginable.
Steve Herrell launched designer ice cream by stirring in
candies and cookies.
FedEx decided to do it faster. Guaranteed.
Southwest Airlines ditched reserved seats, meals, complex
fare structures, and more to focus on flying people quickly
for less.
Innovation is about finding new ways to satisfy age-old
wants and needs such as portability, ambience with flavor, the
cool factor, great ice cream, fast service, and inexpensive
flights. No geeks or geniuses required. Just a little
imagination, a focus on the customer, and, perhaps, a dose of
luck.
Feeling short on imagination, focus or luck? Contact
us today and we'll be glad to help you sharpen your
competitive edge.