How to Provide Real Value

Always act in the customer’s best interests.

If you can’t serve someone well, regardless of the reason (too busy, mismatched need), try to connect them with someone who can be of real help.

If you can’t make an appropriate referral with confidence, give advice that will help your customer find a good resource: criteria to consider, places to look, people to ask, etc.

Whatever you do, don’t put yourself first.

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