Can you stitch? Quilt? Knit?
Then you may find yourself in demand if you visit a truck stop near you – discretely. Today’s WSj unveils the truckers who have discovered the benefits of productive hobbies like knitting while they kill time between loads: Idle Pastime.
They have the time, inclination, and, in some cases, sewing machines mounted in their trucks. But where are the instructors? Sounds like an opportunity for someone to me.
Not a stitcher? Then where is your opportunity? Are you paying attention? This recession has changed many habits.
- What has changed that affects your customers’ needs and desires?
- What has changed that has/can create new customers for you?
- What has changed that allows you to provide new value?
Always watch the changes around you. Keep your ear to the ground. And when it is time, get thee to your truck stop!
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