Each morning when I leave my Las Vegas hotel suite, things are arranged the same way so I can work comfortably and efficiently. Chair, light and coffee table moved closer together so I can see to read and put my feet up. Second bathroom waste basket moved near the desk. Magazines, marketing materials, TV guides and remotes moved off the surfaces I need to use. You get the idea. (more…)
After attending a UMass hockey game, we stopped for a burger at a small tavern that we had enjoyed once before. We were by far the oldest people in the restaurant, which was not too surprising so late in a college town.
Within minutes of taking our order, they turned on 2 giant speakers and flashing lights. They moved us to a different table in the corner and removed our original table along with all the others to create a dance floor. Jekyll and Hyde. (more…)
If you do nothing else to improve your odds of success in these crazy times, improve your responsiveness! Too many people are whining about the recession, complaining about a drop in business, and neglecting the single most important act to ensure credibility and more business: being responsive.
I contacted the Boston Globe to ask a question about subscribing and got no response. Meanwhile, I am supposed to feel sorry for newspapers? Do they have any interest in increasing subscribers? Have they given up? (more…)
“Buy Local” is not a new phrase, but in this economy, it has new meaning. Lots of businesses could go under unless something suddenly changes for the better, a turn-around no one is predicting. Do we want those locked doors to be on the streets of the Pioneer Valley? Do we want to lose restaurants, stores, jobs and the many service providers who call us by name and bend over backward to help us out? (more…)
“The secret of successful
retailing is to give your customers what they want. And really, if you
think about it from your point of view as a customer, you want
everything: a wide assortment of good-quality merchandise; the lowest
possible prices; guaranteed satisfaction with what you buy; friendly,
knowledgeable service; convenient hours; free parking; a pleasant
– Sam Walton (1918-1992)
My most recent experience with the culture that Sam built that supposedly makes me No. 1, was a great example of Lip Service Innovation.
I was in search of what amounts to plastic shoe boxes. The Walmart in Amherst, Massachusetts had two good choices, but not enough of either to get the set of 8 I needed. Without a matched set, stacking when empty would always be a problem. (more…)
February 1, 2009
FOR IMMEDIATE RELEASE
Uncommon Clarity, Inc.
EASTHAMPTON, MA – Latham Offers Workshop, “Innovate, Differentiate, and Thrive”
Ann Latham is offering a workshop for those who would rather ride the waves of change with speed and confidence instead of treading water and hoping not to sink. (more…)
A recession, a slowdown, tough times – whatever you want to call it, things are not as bad as they sound. Consider the following:
- More than 9 out of every 10 people are still working.
- In the US alone, over 300 million people are still spending money on things they need and value.
- I ate out 3 nights in a row this week. Two restaurants were empty, one was packed. (Which do you suppose is focused on value and marketing?)
- The death knell for print media is repudiated by “The Week,” which “continues to grow at a healthy clip” according to Executive Editor Eric Effron. (more…)
“We can’t act now! Hold on to your cash! There is too much uncertainty.”
Everyone is talking about uncertainty. Why?
Uncertainty is normal. It is constant. In fact, nothing has ever been more certain than the constant presence of uncertainty.
So why are we so preoccupied with uncertainty right now? Why do we allow ourselves to believe that anything is certain, stable or reliable when times are good? Why do the bad times take us so completely by surprise?
Expecting uncertainty with open eyes provides the power to face it with calm.
- Spend More Time with Friends and Family
- Improve Your Fitness
- Lose Weight
- Quit Smoking
- Quit Drinking
- Enjoy Life More
- Get out of Debt
- Learn Something New
- Help Others
- Get Organized
What a sorry set of vague and distant wishes! No wonder people fail to follow through!!! (more…)
Providing great value for which customers are willing to pay is the name of the game. But great value alone is not enough. If you build it, they won’t necessarily come. You can’t be a well-kept secret.
Berkshire Brewing Company is a perfect example of a well-kept secret. As a matter of fact, it says so right on their website: “Western Massachusetts’ Best Kept Secret.” They aren’t a complete secret, of course. They have been brewing great beer since 1994 and have many fans. (more…)